Tuesday, 16th June LIVE AT 11AM AEST

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JOIN THE 90-MIN LIVE WORKSHOP FOR FREE

A FREE live 90-minute workshop for coaches who have a podcast and are ready to turn it into media attention without paying $30K to a PR agency.

SUNDAY, June 16TH LIVE AT 11AM AEST

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JOIN THE 90-MIN LIVE WORKSHOP FOR FREE

A FREE live 90-minute workshop for coaches who have a podcast and are ready to turn it into media attention without paying $30K to a PR agency.

You have a podcast…so why does it still feel like nobody outside your audience knows you exist?

Starting a podcast was a BIG DEAL.

You didn't just talk about it, you actually did it. You planned the episodes, hit record, edited (or paid someone to)showing up week after week.

And your listeners? They love you.

But instead of TV segments, press features and speaking gigs flooding your inbox, you're still waiting for the world outside your feed to notice.

Here's the truth bomb…

You're not invisible because your podcast isn't good enough.

You're invisible because you were never shown how to pitch the story inside your episodes.


Sound Familiar?

✓  You've been told to post more. Go live. Show up in Stories.

You're exhausted from creating content that speaks to the same 500 people every week.

✓  Email marketing is dead. Podcasting is oversaturated. You need to be on TikTok.

The advice keeps changing and none of it has made you the go-to expert you know you are.

✓  You watch coaches… coaches who aren't as good as you, they land TV segments.

And you wonder, what do they know that I don't? The answer isn't their content. It's how they pitch it.

✓  You started your podcast to build authority.

But high-paying clients, speaking gigs and press features aren't finding you through it.


In This 90 Minutes, You'll Learn the 3 Secrets to Turning Your Podcast Into Media Attention

This is a focused & tactical workshop where I'll give you the complete media PR playbook built specifically for coaches who are already podcasting.

You'll learn:

Secret #1: Find the Media Gold Already Sitting in Your Episodes

Most coaches pitch their podcast. Heidi teaches you to pitch the story inside your episode and those are two completely different things. This is the difference between getting ignored and getting featured. You'll leave with one ready-to-pitch media angle from episodes you've already recorded.

Secret #2: The 10-Minute Pitch That Gets You On TV, Radio and In Print

Heidi spent 20+ years inside media as a radio and TV host. She knows exactly what lands in a producer's inbox and what gets deleted in three seconds. You'll get the exact pitch framework she uses to help coaches turn their podcast content into press coverage, speaking invitations and higher-paid client enquiries.

Secret #3: Turn One Media Feature Into a Client, Speaking and Podcast Growth Machine

One TV segment, one press feature, one radio hit leveraged correctly, becomes your biggest credibility asset. You'll learn how to make a single piece of press attract higher-paying clients, speaking gigs and podcast listeners who trust you before they've even pressed play.

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You have a podcast…so why does it still feel like nobody outside your audience knows you exist?

Starting a podcast was a BIG DEAL.

You didn't just talk about it, you actually did it. You planned the episodes, hit record, edited (or paid someone to)showing up week after week.

And your listeners? They love you.

But instead of TV segments, press features and speaking gigs flooding your inbox, you're still waiting for the world outside your feed to notice.

Space

Here's the truth bomb…

You're not invisible because your podcast isn't good enough.

You're invisible because you were never shown how to pitch the story inside your episodes.


Sound Familiar?

✓  You've been told to post more. Go live. Show up in Stories.

You're exhausted from creating content that speaks to the same 500 people every week.

✓  Email marketing is dead. Podcasting is oversaturated. You need to be on TikTok.

The advice keeps changing and none of it has made you the go-to expert you know you are.

✓  You watch coaches… coaches who aren't as good as you, they land TV segments.

And you wonder, what do they know that I don't? The answer isn't their content. It's how they pitch it.

✓  You started your podcast to build authority.

But high-paying clients, speaking gigs and press features aren't finding you through it.

In This 90 Minutes, You'll Learn the 3 Secrets to Turning Your Podcast Into Media Attention

Space

This is a focused & tactical workshop where I'll give you the complete media PR playbook built specifically for coaches who are already podcasting.

Space

You'll learn:

Secret #1: Find the Media Gold Already Sitting in Your Episodes

Most coaches pitch their podcast. Heidi teaches you to pitch the story inside your episode and those are two completely different things. This is the difference between getting ignored and getting featured. You'll leave with one ready-to-pitch media angle from episodes you've already recorded.

Space

Secret #2: The 10-Minute Pitch That Gets You On TV, Radio and In Print

Heidi spent 20+ years inside media as a radio and TV host. She knows exactly what lands in a producer's inbox and what gets deleted in three seconds. You'll get the exact pitch framework she uses to help coaches turn their podcast content into press coverage, speaking invitations and higher-paid client enquiries.

Space

Secret #3: Turn One Media Feature Into a Client, Speaking and Podcast Growth Machine

One TV segment, one press feature, one radio hit leveraged correctly, becomes your biggest credibility asset. You'll learn how to make a single piece of press attract higher-paying clients, speaking gigs and podcast listeners who trust you before they've even pressed play.

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WHO IS HEIDI ANDERSON?

I'm not a podcast growth expert and I'll tell you that upfront. I don't teach you how to get more downloads.

I'm something more valuable, a former radio and TV host with a PR and media degree, who started one of Australia's first podcasts in 2010 before anyone even knew what a podcast was.

🏆 #1 Podcast in Australia — First Time Parents Hit #1 on Apple Podcasts, named New & Noteworthy, 20,000+ downloads/month, national press coverage, major sponsorships. She's done it herself. 
🎓 PR & Media Degree + helped coaches, authors, speakers and experts land coverage. 

I know how to take what's already inside your podcast episodes and put it in front of journalists, producers and event organisers who have the audiences you want to reach.

And in this workshop, I'm giving you the insider's playbook so your podcast finally gets the media attention, speaking gigs and clients it deserves.

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WHAT YOU GET: 90-MINUTES FREE LIVE WORKSHOP

The 3 secrets to turning your podcast into media coverage — without an agency

The first 50 people who show up live get my 10-Minute Podcast-to-Pitch Cheat Sheet my step-by-step system for pulling the most pitchable story from your latest episode and writing a media-ready pitch in under 10 minutes.

Q&A + live coaching  |  Price: 100% FREE

QUESTIONS?

  • IS THIS REALLY FREE?

    • Yes. 100% free. No credit card required. No upsells during the workshop.

  • HOW LONG IS THE WORKSHOP?

    • 90 mins together to nail your media plan for 2026

  • WHAT IF MY PODCAST IS SMALL OR BRAND NEW?

    • It doesn't matter. Some of Heidi's biggest client wins have come from coaches with tiny podcasts and even tinier followings. Media is about story, not stats. This workshop shows you how to find the story journalists want — regardless of your download numbers.

  • WHAT IF I'VE ALREADY TRIED PITCHING MEDIA AND GOT NO RESPONSE?

    • That's EXACTLY why you need to be here. Most coaches pitch their podcast — not the story inside it. Those are two completely different things, and this workshop will show you the difference.

  • WILL I GET THE 10-MINUTE PODCAST-TO-PITCH CHEAT SHEET?

    • Yes, but only if you show up live. First 50 attendees get it.

  • WHAT IF I CAN'T MAKE IT LIVE?

    • This workshop is live only. No replays. We run these monthly, so you can catch the next one.

  • DO I NEED MEDIA EXPERIENCE OR A BIG FOLLOWING?

    • None of the above. Some of Heidi's biggest wins have come from coaches with zero media experience. It's about the story, not the numbers.

  • IS THIS ABOUT GROWING MY PODCAST DOWNLOADS?

    • No — and that's the point. This is about using what's already in your podcast to get press, TV, radio and speaking gigs. When that happens, your podcast grows as a by-product. We're playing a bigger game.

Ready to Get Your Podcast The Attention It Deserves?

The first 50 people who show up live get my 10-Minute Podcast-to-Pitch Cheat Sheet — my step-by-step system for pulling the most pitchable story from your latest episode and writing a media-ready pitch in under 10 minutes.

Tuesday, June 16th | 11:00 AM AEST | FREE & LIVE

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